Does anyone here frequently use Yelp to search for their favorite local shops and eats? How about Yelp reviewers or even a member of the Yelp Elite? I raise my hand as I am one of these individuals, not to mention an occasional Yelp reviewer myself.
I am also one of those people who wholeheartedly support local businesses, especially when it came to restaurants and anything involving food. My Yelp page shows it, and yes, I do plan on writing more reviews there.1 After all, it has been awhile since I’ve written review articles from books to anything else I find interesting.
I’m bringing this subject up because, as a frequent Yelper, I too am curious about the reviews that customers have been writing about the bakery cafe I’m currently working for. There were plenty of reviews written that I find as “true constructive criticism,”2 and then there are others who would simply give a 1-2 star on the cafe for reasons that us employees can’t even control. For example, one reviewer gave us a “1-star” simply because the lines were too long and he/she simply just didn’t have the patience to wait in line. Another reviewer gave it a “1-star” because the people standing in front of them in line had other people (friends) join them and cut in front of them instead of going at the end of the line. And at the end of these “reviews,” they swore that they would never return to the place ever again.
I call these “reviewers” as “Ingrate Yelpers.”
This entry isn’t really targeting specifically towards those who wrote reviews for the bakery cafe that I’m currently working at. I’m pretty much referring to a certain number of Yelpers who give negative reviews over something that neither side (both customer and server/host) have any form of control on. Reviews in general shouldn’t be about a disgruntled customer ranting about his/her bad experience at a particular place, be it a restaurant, a cafe, or even a local bookstore, for example, but a review should also suggest better ways to make the place better that would convince doubters to give them another chance. After all, that’s what supporting a local business is about, right? I’ve also seen reviewers comparing one particular place to another, but comparisons aside, just simply comparing/contrasting them and then showing the preference of one over the other isn’t quite helpful for the curious Yelper either. Each individual have different tastes, right? For example, a reviewer would compare the place he/she is currently reviewing to another place he/she visited before in terms of their desserts: the desserts in the place they’re currently reviewing is less sweet than the previous one and would prefer the previous one instead. Not everyone likes desserts that are too sweet, and those who don’t would prefer the opposite. You get the picture, right?
I’m ecstatic to learn that the number of users signing up in Yelp have increased. Business owners have relied on Yelp to receive their reviews, as well as suggestions, to improve their business practices and to attract more customers. Lately though I have seen too many “ingrate yelpers” giving negative reviews over the little things that cannot be easily controlled by all parties involved. I understand their rants against the food (after all, we all have different tastes in food), but over the smallest of things such as “too many people, too crowded, too noisy” should be things that we all have to deal with. It’s either you deal with it or decide to come by later when there is less crowded and less noise. Either that or these “ingrate yelpers” would simply give negative reviews just for the sake of increasing the number of their reviews to reach the “Elite” status. Ingrates indeed.
These yelpers, first and foremost, should look at both sides of the situation before they start writing their reviews of that particular place. On the other hand, accepting the harsh reality, majority of the world’s population act first before they think. That, also, is something that we can’t control.
On the sidenote...
- with the exception of this one particular new bakery cafe, since I am an employee there. I’ll write a separate review about that at another place, most likely here in this blog, but not at Yelp. [↩]
- and I too believe should also be taken in to consideration… [↩]